What's a Creative Mastermind?
/kriˈeɪtɪv ˈmɑːstəmʌɪnd/
[1] an ingenious person who, through their birds eye view and sharp intuition, sees how all the parts are connected and ensures consistency, creativity, personality and alignment through all aspects of a business
[2] creative director that gives brands and entrepreneurs a distinct visual presence
[3] both = Annemarie Strehl


Let's drop the mask
And I'm not saying that as a neurodivergent woman with excellent pattern recognition.
I see so many entrepreneurs hide behind what is deemed professional. So everyone looks the same and feels boring. I see brands jumping on trends (or worse, AI) and ignore unique personality-driven storytelling.
And I always add a touch of colour and whimsy

Here’s a fashion editorial I directed and shot for the cover story of 17:23 magazine.

And I’d love to apply such a concept to a founder brand photoshoot. ;-)
My creative concept was literally showing how fashion is a statement (disruptive colours), can boost your confidence (hence: giant) and details can draw focus (think: angles). Accompanied by behind the scenes reels and a short cinematic video.

One of my favourite things is my Goddess Coaching, where I help women connect to their fabulousness through a series of (virtual) photoshoots that show their personal growth and perfectly align with their business evolution as well.
Self-healing, (content) co-creation and business strategy all wrapped into a fun package.
We're a fit if:
You need to get unstuck through an outside perspective on what isn’t working and where you are still showing up as a version you’ve outgrown.
You want to level up and embrace standing out with fresh ideas. Sometimes you just need a little creative disruption to get back into your zone of genius.
You are ready to bring fun back into your business, tap into your creativity & playfulness and have a co-“conspirator” with all the marketing & story ideas.
I am intentional who I work with and what I can offer because every case and business is unique. No templates here. So if you’re ready to connect, let’s get to know each other through a short video chat.
Lovely client reviews:




