What's a Creative Mastermind?

/kriˈeɪtɪv ˈmɑːstəmʌɪnd/

[1] an ingenious person who, through their birds eye view and sharp intuition, sees how all the parts are connected and ensures consistency, creativity, personality and alignment through all aspects of a business

[2] creative director that gives brands and entrepreneurs a distinct visual presence

[3] both = Annemarie Strehl

woman sitting inside a stack of hats with text around her
drawn hand holding two cards showing a woman in a yellow suit

Let's drop the mask

And I'm not saying that as a neurodivergent woman with excellent pattern recognition.

I see so many entrepreneurs hide behind what is deemed professional. So everyone looks the same and feels boring. I see brands jumping on trends (or worse, AI) and ignore unique personality-driven storytelling.

Through photography, video, direction, and visual storytelling, I shape a brand experience that feels human, immersive and emotionally distinct. Turning what feels off into visuals that feel unmistakably aligned.

And I always add a touch of colour and whimsy

Here’s a fashion editorial I directed and shot for the cover story of 17:23 magazine.

photos and magazine laid out on background

And I’d love to apply such a concept to a founder brand photoshoot. ;-)

My creative concept was literally showing how fashion is a statement (disruptive colours), can boost your confidence (hence: giant) and details can draw focus (think: angles). Accompanied by behind the scenes reels and a short cinematic video.

One of my favourite things is my Goddess Coaching, where I help women connect to their fabulousness through a series of (virtual) photoshoots that show their personal growth and perfectly align with their business evolution as well.

Self-healing, (content) co-creation and business strategy all wrapped into a fun package.

We're a fit if:

You need to get unstuck through an outside perspective on what isn’t working and where you are still showing up as a version you’ve outgrown.

You want to level up and embrace standing out with fresh ideas. Sometimes you just need a little creative disruption to get back into your zone of genius.

You are ready to bring fun back into your business, tap into your creativity & playfulness and have a co-“conspirator” with all the marketing & story ideas.

I am intentional who I work with and what I can offer because every case and business is unique. No templates here. So if you’re ready to connect, let’s get to know each other through a short video chat.

Lovely client reviews:

"Enter Annemarie! She showed me how to fix everything I didn’t know I was doing wrong - and she did it in a way that didn’t make me feel stupid or spoken down to. She knew what my problems were and crafted clear solutions. I feel as if this is an important step in my business - love and appreciate the new confidence i’m feeling to get this done xo"
"Hey Annemarie! It was fun and easy to work with you! Thank you so much. I look forward to hiring you soon again. I recommend you for anything video-related and even for your creativity and your mind. And you're amazing!"
Annemarie is a miracle maker. Stop getting confused with a bunch of sites and mixed information. Your time means MONEY!"
Fernanda Sarmento
Fernanda Sarmento
Strategist
"Shooting with Annemarie today was an amazing experience! I have done remote shoots before. But with her, it was so much more personalised. It was a lot of fun! We went through the outfits, the jewellery, everything I had here together and it was just very streamlined. It's a lot less pressure. It's so much more relaxed. Remote shoots are quickly becoming a favourite of mine."

Biz on the Brain Podcast

If you want to see and hear Annemarie in action, listen to her conversations with fellow female entrepreneurs about the power of authenticity and creativity.